Print and radio codes and conventions.

I have researched a variety of print adverts to gather information to build codes and conventions of a print advert.
It is key that the print advert should have one main focus image which is kept simple from editing and colour is used lightly.It should be directly involved with the documentary and have some significance to it.

From this print advert you can see the simple image of Jamie Oliver over a plain background but the image used is directly linked to the program.

An ident is always shown for adverts for example the ITV1 or channel 4 logo which ever channel it is being shown on and usually shows a website. It most commonly used in the right hand side of the screen.

This print advert shows the channel four ident which is clearly presented on the right hand side of the image.

Other graphics are kept simple, showing date and time of the documentary and slogans are sometimes used. Graphics are kept very plain, clear and to the point and little colour is used so as not to detract from the main image

Here is an example of the simple graphics used shownin black font and doesn't draw too much attention from the main image shown. Also it shows a tag line with the channel four website undernearth the ident.

I am aware that these are not all documentary print adverts but as they are less popular it was harder to find examples to demonstrate as clearly the codes and conventions of a print advert. Also i have used examples for Channel 4 as there were not documentaries with imagery available from ITV1 and not as wide a range as channel 4.

Radio advert.
Radio trailers like the print advert should give imformation about the program of the times, dates and channel of the documetnary.
It should have a constant music bed with relevant music.
The same voice over should be used from the documetnary to link them. The voice over introduces the topic and details of the program and with puns and questions to draw an audience in to want to watch it.
It should also use relevant extracts of the program for example main parts of the documentary to show the audience an insight.
The radio trailer should be played at a relevant time for the target audience to hear for example, our target audience is the elderly and housewives so it would be played in the daytime.
I have used radio adverts from youtube.com as it was difficult finding documetnary radio trailers over the radio to record.